Design + Art Direction
for Marketing. hosted
Events. Social. UX/UI.
At Brandlive, a virtual events software company, the work involved designing ads, strategizing and producing organic social content, and creating assets for blogs, decks, and case studies across the main brand and sub-brands Allhands and Greenroom.
Client events hosted on the platform called for designing and animating event show packages, art directing filmed content, and developing the UI/UX of event pages to create cohesive and engaging experiences.
Social Strategy & Content
With experience managing social channels for B2B clients, the work involved developing strategy, creating content categories, producing and curating posts, and handling light community management in collaboration with a strategy director.
Marketing the product,
within the product.
While dozens of internal only events take place, several live public events also showcase products hosted directly on Brandlive's platforms. For these, the work included designing event pages, creating social content, and developing an In Living Color themed walk up intro for the event itself.
If you’re curious about seeing the site, our watching the full show
As the team shifted from marketing to higher-end internal production and client work, the need for art direction grew. Responsibilities included developing concepts, overseeing production, and collaborating closely with the creative director, like on this project here!