Downtown High Point, NC wanted a brand refresh that was retro, colorful and inviting for both new and existing residents.
We started with a logo refresh, referencing High Point NC brand standards for color and secondary font. From there, we developed a visual language which then we translated across their new website.
‘Directors cut’ version of the logo with two pinpoints:
Early logo exploration
Project Details
Agency: Rhino’s Rush
Client: Downtown High Point
Platform: Wix
Additional Design: Kevin Welsh