A campaign created for Liquid Agency. And hey, it won a Gold Addy.
Pivot to What’s Next is a one week strategy offering by Liquid Agency. The concept was simple, refraining the monotony of how long strategic-services take to develop internally at companies, to a ‘what if’ one-week solution.
As Art Director on this project, responsibilities included concept development, design, and animation for campaign assets. This involved developing and overseeing marketing materials, a landing page, and paid and organic social content.
And overall, it was pretty fun.
The campaign ran alongside the launch of a physical (well, downloadable) playbook, which focused on Brand, Customer and Employee experience. These categories each contained their own set of ads throughout the campaign.
