Replicant Product Overview
Noticing a gap in top of funnel content from the marketing and product marketing teams, the need was evident for a high level product overview video to spotlight Replicant’s competitive differences in under 4 minutes.
The project involved developing the vision, shaping the narrative, and leading the creative direction. Collaborating with the agency Run Kick Shout, the result was a clean, polished video that clearly showed the product’s strengths and market positioning.
Madeline Miller: Storyboard & design development, creative direction
Harry Chang: Concept development, script and copy
Run Kick Shout: Animation
David Andriate: Editorial
Ethan Burke: Director of Photography, Color Correction