Kicking off All Star
Week in style!
Collaborating with team at Agency 3-2, we teamed up with Jordan Brand and Shoe Palace to create some serious buzz around the highly coveted Air Jordan HI85. The experience included several custom design pieces, including seeding kits, wayfinding, swag, social posts, and store location build out.
12:23 PM: Three cryptic posts hit the Shoe Palace IG, teasing customers to head to one of three stores in the Bay Area.
1:23 PM: A sleek Corvette pulls up at each location, and out steps MJ’s security with a briefcase full of surprises! Inside? Letters revealing that 123 lucky people have the chance to snag the exclusive shoe.
Client: @ltotheb_take2
Retail Partner: @footlocker
Shot by: @_caelo_
On December 14 we partnered with Jordan Brand and Foot Locker to launch the AJ11 Legend Blue colorway.
In each of 3 markets (NY, CHI, LA) we partnered with local organizations for a unique seeding experience featuring a gingerbread making class, beanie embroidery, and surprise and delight sneakers!
For these experiences I created materials for digital and social including photo backdrops, physical fabrication experiences, wayfinding, swag and packaging.
Client: Jordan Brand / Foot Locker
