Replicant
Replicant, an AI software for automating contact centers, needed a clear and engaging visual presence across its marketing, sales, and product marketing efforts.
Projects went beyond design and animation for campaigns, product launches, live-action shoots, events, and large-scale vendor collaborations. This included creative direction for video shoots, art direction for multi-platform campaigns, and designing assets for interactive demos, podcasts, and on-site experiences like developing an interactive game for events.
The goal was always to bring energy, clarity, and a human touch to complex AI technology, to create designs that made Replicant feel dynamic, relatable, and ready to connect.
Marketing Collateral
Brand Guidelines and Identity (see case study here)
One-pagers and long format guides
Paid and Organic Social + Ads
Email Campaigns
Video Creation and Creative Direction
Event production (concepting, print assets, interactive games)
See case study for yearly event here
Product overview
Noticing a gap in top of funnel content from the marketing and product marketing teams, the need was evident for a high level product overview video to spotlight Replicant’s competitive differences in under 4 minutes.
The project involved developing the vision, shaping the narrative, and leading the creative direction.
Collaborating with the agency Run Kick Shout, the result was a clean, polished video that clearly showed the product’s strengths and market positioning.
Madeline Miller: Storyboard & design development, creative direction
Harry Chang: Concept development, script and copy
Run Kick Shout: Animation
David Andriate: Editor
Ethan Burke: Director of Photography, Color Correction
Art Direction, Editorial, Motion Graphics for Industry overviews (one of 6 total).
On set Art Direction and Motion Graphics for Customer Testimonial.
Motion Graphics, UI Design, Editorial for live Demo.
Motion Graphics promo video.
Events & Activations
In addition to Replicant’s yearly conference Resolve, the work included leading art direction for tradeshows, conferences, and interactive dinners. This involved producing a range of print and video deliverables and assisting event planners with vendor and customer needs.
