Brand
Development
When I started working with Replicant they were about 75% through developing their new brand guidelines with Fireart Studio and website design with Baunfire agency.
I was tasked with taking over the guidelines by editing the color palette, finessing the logo design, then diving into auditing 100+ design assets. See some highlights in the video I create above.
Over time, the identity systems were shaped and brand guidelines expanded.
See more of how they were implemented in the marketing materials here.